Crisis- and future-proof professions in IT: A Salesforce career
In technology- similar to our lives recently - the only stability is change, which both organizations and people must learn to adapt to. This is especially important for those whose jobs are threatened by automation or recession. In this series of articles we aim to introduce those IT career paths that let us stay marketable in the job market long term. This time, we dive into Salesforce, for which experts predict a bright future.
What is Salesforce and how did it become so popular?
The company Salesforce is the global leader of customer-relationship management (CRM) with more than 20% of market shares according to IDC, that helps companies connect with customers in completely new ways. It allows companies of all scales and industries to digitally transform their customer experience using automation, artificial intelligence and real-time data.
Why is it worth choosing this technology?
- Labor market demand: according to Forbes Magazine, Salesforce Business Administrator, Consultant and Analyst positions are consistently among the ten fastest growing open positions on LinkedIn. What is more, according to the calculations of the company, about 4.2 million jobs will be created in the Salesforce ecosystem by 2024.
- Training opportunities: Salesforce provides access to various training programs and encourages its employees to strive to obtain further skills.
- Cloud-based storage: Yet another important reason why so many prefer to use Salesforce, is that it runs in the Cloud 100%. This enables employees to work from the comfort of their home, which has become the preferred working model of millions in the last few years.
- Candidate-driven industry: Last but not least, Salesforce is one of the most stable career opportunities on the market. Due to their shortage on the market, skilled professionals determine the payment, culture and workflow etc., which makes Salesforce to be a candidate-driven industry. Therefore, this area is much more stable than the recruiter-driven industries.
If this wasn’t enough, there is yet another factor for why so many are choosing this area. Salesforce offers diverse career opportunities, and growth paths, since there is a wide variety of career options to choose from. We have collected some of the most important ones in this article:
- Salesforce Administrator
A Salesforce Administrators are those tech-experts, who maximize the profit-making capacity of enterprises by automating complex business processes. Salesforce Administrators perform diverse tasks and obtain a great deal of autonomy. It is an advantage, if you have gained strong analytical and IT skills or have an SSC background.
Roles and responsibilities of a Salesforce Administrator:
- Workflow-management
- Salesforce-role-hierarchy management
- Implementing Platform customizations
- Salesforce platform security and data management
- Creating dashboards and reports
- Managing and controlling automation processes
- Controlling Accesses / Permissions
- Conducting trainings for new users
- Setting up new user accounts
What career opportunities does it provide?
You have the option to move to other positions in Salesforce including: Developer, Architect, Business Analyst, Marketing Cloud Expert and more. If you want to bring your development on the field further, become a Senior Salesforce Administrator.
- Salesforce Business Analyst
Salesforce Business Analysts engage with compiling, conducting and collecting important data, they also transform into intelligent user-friendly Salesforce solutions. The role of a Salesforce Business Analyst is more data-driven than that of a Salesforce Administrator, however a large part of their work involves the cooperation with Salesforce Administrators. As a Business Analyst, you can expect in-depth expertise in certain areas, as it is important to have a thorough understanding of the needs and operations of the client's organization, so you can propose and introduce the best practices or strategies for them.
Roles and responsibilities of a Salesforce Business Analyst:
- Implementing and running Salesforce processes
- Analyzing Salesforce implementations
- External and internal communication
- Managing Salesforce projects
- Defining project goals and objectives
- Documenting data and requirements
What career opportunities does it provide?
On your career path, you can move on to higher positions or change for the more specialized Data Engineer or Product Owner roles.
- Salesforce Consultant
Salesforce Consultants are skilled professionals responsible for executing different Salesforce-customer projects and providing guidance on Salesforce-solutions and benefits. They must be competent at the CRM platform and able to develop and solve complex business challenges. A Salesforce Consultant is familiar with the platform, as well as the features and latest updates offered by Salesforce, and how to use those benefits for a given client.
Roles and responsibilities of a Salesforce Consultant:
- Contacting clients
- Understanding customer needs
- Record and manage customer needs
- Helping the team by appropriate customizations proposals
- Practical configuration of the Salesforce platform
- Recording and managing customer solutions
- Helping the Salesforce developer team
- Training new and existing users
- Delivering solutions to clients
- Understanding the expected solution of projects
What career opportunities does it provide?
As a Salesforce Consultant there are a variety of career options to choose from. It varies from retraining to other roles within the ecosystem, like Administrator, Developer or Architect, to specializing on new, exciting Salesforce products. For instance, you can become a Salesforce Industries Consultant or a Field Service Lightning Consultant.
Have any of those spiked your interest? After completing our 6,5 months long online part-time course, you can launch your career as a Salesforce Administrator, Business Consultant or Analyst.
- Salesforce Developer
Salesforce Developers obtain strong programming skills and they know the Cloud well. These professionals are responsible for designing complex workflows and managing legacy platform-integrations.
Roles and responsibilities of a Salesforce Consultant:
- APEX development
- Installation
- Visualforce sites creation
- Application-testing
- Maintenance
- Designing complex workflows
- Debugging
- Managing the Salesforce integration
- Overviewing data
- Overviewing personalized data
- Modifying technical data
What career opportunities does it provide?
You can fill any other roles within Salesforce based on your level of seniority, or move up on the career ladder. For instance, you can become a Technical Director, that is the highest leading position in this area. Moving horizontally on the career ladder is also an option, you can become a CRM Manager, Product Owner or RevOps Manager as well.
If you strive to obtain a future-proof career, the best
alternative is to become an expert in an IT-related
field.
A comprehensive understanding of platforms similar to
Salesforce guarantees career opportunities long-term. Not
only the forecasts but our partnership with companies grant
that after finishing Green Fox’s CRM Specialist Course, our graduates are successfully employed by
the most companies in the Central and Eastern European
region.
